Sunday, 27 February 2011

Audience Research

Age Group - 14 - 18 years

Who I asked - My Explorer Scout Group

What I was trying to find out - Their film preferences and a question relating to my opening



This demonstrates that the males are spread out amongst various genres while the females are fixed on one particular genre (in which case it's comedy mainly).



So as we can see most of the group don't tend to think much of what the critics (who are knowledgable about what goes into a movie) think of various movies. I do think I need to be a bit more specific about which film websites I mean (such as Rotten Tomatoes and Metacritic). However I wasn't expecting film websites to get a high number of responses.



This is the result I expected since multiplex cinemas are the normal type of cinemas you expect to see moviegoers at.


This was a problem also because some of the people doing the questionnaire (mainly the girls) may have thought this was Q11 (Which of the films nominated for the Best Picture Oscar have you seen and which one would you like to see win?) continued and ended up condeming one of their own favourite films of 2010 to Razzie shame. It also shows that, if it wasn't for Toy Story 3, then the results would have shown that people these days are not as interested in quality than they are in the things that make films not that good to watch.

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