Audience Research

Age Group - 14 - 18 years

Who I asked - My Explorer Scout Group

What I was trying to find out - Their film preferences and a question relating to my opening



This demonstrates that the males are spread out amongst various genres while the females are fixed on one particular genre (in which case it's comedy mainly).

So as we can see most of the group don't tend to think much of what the critics (who are knowledgable about what goes into a movie) think of various movies. I do think I need to be a bit more specific about which film websites I mean (such as Rotten Tomatoes and Metacritic). However I wasn't expecting film websites to get a high number of responses.

This is the result I expected since multiplex cinemas are the normal type of cinemas you expect to see moviegoers at.

This was a problem also because some of the people doing the questionnaire (mainly the girls) may have thought this was Q11 (Which of the films nominated for the Best Picture Oscar have you seen and which one would you like to see win?) continued and ended up condeming one of their own favourite films of 2010 to Razzie shame. It also shows that, if it wasn't for Toy Story 3, then the results would have shown that people these days are not as interested in quality than they are in the things that make films not that good to watch.

Friday 11th February 2011

Today, Mr O'Hara talked to us about 'Audience Research' in order to aid us with the making of our film openings. There are two types of audience research, first there is Quantitive Research which is audience research based on numbers (such as how many people, films, viewing hours etc.). The ways of carrying out this research include paper questionnaires (questions written down on paper and given out to various people) and digital questionnaires (questions asked through digital methods). Advantages of this are that you are able to use pie charts, graphs etc when you use a digital questionnaire however the fact that you use closed questions doesn't give much rich information. The second form of audience research is Qualitative Research. This type of research is made up of questions asking the person doing the questionnaire about the quality of the answers to various questions. These types of Qualitative Research include interviews with the individual about their film preferences, open questions which are generated to be open to interpretation, interviews with a group of people called 'Panel Interviews' and the use of examples of film extracts used for people to discuss called a 'Focus Group'. There is also the usage of the Likerte Scale for open questions which often go something along the lines of this: 1 - Strongly Disagree 2 - Disagree 3 - Undecided 4 - Agree 5 - Strongly Agree Sometimes these Likerte Scales can go up to 10 rather than the usual 5.