The kind of media institution that might distribute my media product would be an independent cinema or multiplex cinemas that specialise in showing non-mainstream films as well ones in the mainstream (such as Cineworld cinema in Didsbury or the more likely choice of the Cornerhouse in Manchester).
For financial backing I would use independent sources (such as jobs, backers or banks) or use film organsiations (such as the British Film Institute due to the axing of the UK Film Council) like 'The King's Speech' and 'Another Year' did in order to get made.
To make my film's presence known, I would show it at various film festivals in particular either the Sundance and Telluride Film Festivals (where most independent films are shown) as well as some of the major film festivals like Berlin, Cannes, Toronto and Venice since this is where most films can pick up distributors.
The UK Film distributor I can see my film being distributed by is Momentum Pictures because of the fact that they are the UK's leading independent studio and because of their track record of acclaimed movies released ('Amelie', 'Lost in Translation', 'The King's Speech' etc.). Due to the majority of films they produce, Momentum Pictures (like their US counterpart Focus Features) are to cinema today what Miramax was to cinema was back in the 1990s (though Momentum have had their bad films along the way). Or, as I would be considered new to the industry, I would work with Working Title's independent branch WT2 which specialise in up and coming filmmakers and the talents.
The alternate option to this would be to post clips of the movie or the film's trailer via YouTube in order to gain a mass following from the moviegoing public if it is to their liking.
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